Sfera, the first scooter with plastic bodywork, is produced in Pontedera. The beginning of the 90’s marks the reconstitution of Piaggio into a holding company, and Giovanni Alberto Agnelli is elected President of Piaggio Veicoli Europei S.p.A.

In 1994 a milestone is reached with the launch of maxiscooter Hexagon.

To mark the 50th anniversary of Vespa’s creation by Enrico Piaggio and Corradino D'Ascanio, the new Vespa is launched in 1996. The following year marks the premature death of Giovanni Alberto Agnelli, and the Piaggio Group begins its trajectory towards a new order, with Alessandro Barberis and later Dante Razzano as President, and Stefano Rosselli Del Turco as Managing Director.

In 1999 control of the company passes to Morgan Grenfell Private Equity. The following year Piaggio USA inaugurates the first Vespa Boutique in Los Angeles, an event which signals the brand’s return to the country; to date, 60 such boutiques have been opened in the USA.