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MP3 300 HPE
Ideal for summer, city and fun
History Back
  • 1969

    There is a commercial split between I.A.M Rinaldo Piaggio (aeronautical and railways sector) and Piaggio & C. (scooters). When Enrico Piaggio dies in 1965, Umberto Agnelli becomes president of Piaggio & C.

    Two years later, production begins on Ciao, the progenitor of the modern motorcycle.

    In 1969 Piaggio assumes control of Gilera di Arcore, one of the oldest motorcycle houses in Europe, famous particularly for its achievements in the sporting arena.