The Bravo motorcycle is introduced and production of tractors begins. In 1979 the new Società Adriatica S.p.A. of Lanciano is launched with premises at Atessa.

Following the acquisition of Bianchi in 1981, Piaggio experiences a mini crisis with regard to Vespa, but this is balanced by the introduction of new vehicles such as Cosa, Superbravo, Grillo, and ApeCar D, all launched between 1987 and 1988.

In 1988 the presidency of Piaggio goes to Gustavo Denegri, and Giovanni Alberto Agnelli is appointed to the company Board of Directors.